Wettbewerbs- und Werberecht
Autor:
Alexander R Klett
ISBN:
9783110248708
Untertitel:
Wettbewerbs- und Werberecht
Zusatz:
2. überarb. Aufl. 2011. XXIV, 468 S. 230 mm
Veröffentl:
2011
Verlag:
GRUYTER
Einband:
Gebunden
Sprache(n):
Deutsch
Mitarbeit: Castendyk, Oliver; Hoeren, Thomas; Klett, Alexander R. u. a.
FSK:
FSK ohne Altersbeschränkung
Preis:
119,95 € (inkl. 7% MwSt)
sofort lieferbar
Kostenloser Versand innerhalb Deutschlands
Beschreibung
Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as emblems and logos.<
Autoren Portrait
Artur-Axel Wandtke, Humboldt-Universität zu Berlin; Kirsten-Inger Wöhrn, Berlin.